Redefine ‘sustainability’ to save the ocean: a new report
Scientists propose new rules for sustainable fishing, offering research companies fresh insights to reshape their sustainability policies

A recent report by leading ocean experts redefines the concept of “sustainable fishing” and introduces 11 key rules aimed at overhauling fisheries management. Released ahead of Brussels’ Ocean Week and the upcoming UN Ocean Conference, these guidelines propose a fresh approach to halting ocean degradation caused by fishing and ensuring long-term fish population renewal. For research companies, the ideas presented could influence the development of new sustainability policies, offering a model to better align corporate practices with environmental and social objectives.
This report arrives amid a concerning decline in the health of the world’s oceans, highlighting the urgent need for improved management. The principles behind the proposed rules extend beyond the fishing industry, providing insight that research companies might incorporate as they seek to integrate sustainability more deeply into their operations.
Key Principles of Sustainable Management
Published in npj Ocean Sustainability, the paper, Rethinking Sustainability of Marine Fisheries for a Fast-Changing Planet, lays out two core principles that could guide research companies in shaping their own sustainability efforts:
1. Minimising Environmental Harm: The new rules emphasise the need for fishing practices that limit negative impacts on marine ecosystems while enabling the recovery of depleted species. This goal aligns with broader environmental policies that research companies may adopt, focusing on reducing harm to biodiversity and supporting the restoration of ecosystems. It also underscores the importance of adapting operations to mitigate the effects of climate change.
2. Supporting Social Wellbeing: Sustainable fishing must also contribute to the health and resilience of communities, especially the most vulnerable. This calls for companies to consider the social consequences of their practices, ensuring that the benefits of their innovations extend beyond corporate profits. For research firms, this principle could translate into developing technologies or policies that actively support environmental justice and community wellbeing.
Corporate Responsibility and Sustainability
Professor Callum Roberts of the University of Exeter, the report’s lead author, highlights that current standards of sustainability are outdated and often fail to reflect the complexities of marine ecosystems. His critique points to a broader need for corporations to rethink their definitions of sustainability. For research companies, this means ensuring that their sustainability claims are backed by robust, science-based practices that account for both ecological and social factors.
The report also challenges the notion that all practices labelled as “sustainable” are truly beneficial. Professor Jennifer Jacquet from the University of Miami argues that we cannot assume all fishing methods—or by extension, all corporate practices—are environmentally and socially equal. This perspective encourages companies to critically assess the real-world impacts of their operations and adjust accordingly.
Long-Term Sustainability in Business Strategy
The recommendations in the report suggest a shift in focus from short-term profits to long-term environmental and social stability. This approach is particularly relevant for research companies, where a sustainable business model can not only protect ecosystems but also secure long-term viability. Investing in technologies that support ecosystem health and social wellbeing can build resilience within both the company and the communities they impact.
Moreover, many of the recommended actions in the report are based on practices that have already proven successful in other sectors. Research companies can draw on these examples to develop more sustainable business models that align with global efforts to reduce climate risks and protect biodiversity.
Moving Forward
The experts behind this report call on policymakers, industry leaders, and retailers to adopt their proposed guidelines. For research companies, this is an opportunity to re-evaluate their sustainability strategies, ensuring that they contribute positively to both the environment and society. Companies that align their operations with these principles are better positioned to meet the growing demands for responsible, ethical business practices.
As sustainability becomes an essential component of corporate strategy, adopting frameworks like those proposed in this report can help research companies ensure that their policies are both scientifically sound and aligned with global sustainability goals.



